Blog

Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road...Read More

I spoke at a conference and was asked to address the role of “price” in the sales cycle. There was much debate as to the state of the market, but for me, the state of the market did not impact my position. Read More

Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch. We can’t address elevator pitch without addressing brand.  We define brand...Read More

I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners. While just about every attendee recognized the importance of including Social...Read More

By, Andrea Pirrotti I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then...Read More

By, Andrea Pirrotti  I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever.  He truly believed this promotion...Read More

Are you more likely to inquire and purchase a product when a trusted source provides a recommendation?  I’m know I am.   The fact is, leads from referrals typically have a...Read More

Going to the dentist isn’t fun – especially for a kid.  That’s why we go to a place that specializes in treating kids. I’m sure you can anticipate where I’m...Read More

By, Andrea Pirrotti “Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami.  This guy was a...Read More

Some people “get it” when it comes to the role brand plays in a business.  But it’s rare.  We start with “people” because “people” play such an important role in...Read More

Creating, on demand. What inspires you?   Our son is a gifted writer. He enjoys writing. At the same time, he puts a great deal of pressure on himself to...Read More

By, Andrea Pirrotti .  If you engage with me you’ll know that one of my favorite sayings is, “Entrepreneurs build the plane as they fly”.  We simply don’t have the luxury...Read More

A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was...Read More

By, Andrea Pirrotti My mother loves to tell me stories about the early stages of dating my father.  About three weeks into their courting my father took my mother to...Read More

I had a client who had retail type locations across the globe.  Every time we launched a new location we would drop ship a “toolkit” of sorts that included the...Read More

By, Andrea Pirrotti Chances are – if you have a small business question or need – there is a resource to help you.  Many resources are free (great deal!) and...Read More

By, Andrea Pirrotti The Pagani, a $2,500,000 car. Do I think the Pagani is expensive?  No.  Can I afford it?  Alas, no.  What’s the difference you ask? Well, read on...Read More

“WeWork, Walmart, Starbucks, “Goliath” is entering my market”, laments the local store owner. “Plus, they are giving away free stuff, and undercutting my price. Now what”. We’ve all heard this thread at one time or another. Sometimes we hear the story on news aboutRead More

We had a busy day last week and needed to grab a super quick lunch in-between meetings.  Knowing we had about 25 minutes to eat, we chose a good-looking diner...Read More

Creating a marketing budget? Consider these 6 steps. Do you wonder how much money you should allocate to marketing? I get this question all the time.  Typically, the business owner...Read More

Ah, the receptionist! The gatekeeper to all. This is the person who answers, screens and forwards calls and engages with customers. When I put my “sales hat” on, I know that reception is typically the first “live” touchpoint in the sales cycle. Read More

I had two separate client meetings on Tuesday.   Our clients were different from an “industry”  and “size” standpoint, but at their essence, the same.  Throughout the day both of our...Read More

By, Andrea Pirrotti My husband often has wonderful pearls of wisdom  – some of which are really too good not to share. Every time I take on a daunting initiative...Read More

We all have extended sales forces (friends, neighbors, partners, vendors, customers).  How is your extended salesforce representing you? Friend?  Foe?  Neutral? Real Life Example #1: I had a Dr. appointment...Read More

Brand building is a big deal. Forbes’ “Why Brand Building Is Important” puts it this way: “Brands do better in tough times compared to unbranded products. Brands outlive product cycles … No...Read More

David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads.  Check out his take on the importance of Making the First Impression.  Digital marketing professionals know...Read More

As a new start-up, having a budget, any kind of budget for that matter, is a plus. Stretching that budget is second nature for you which is why you wear so...Read More

You want to generate as many high-quality leads online as possible in 2017. However, you don’t want to blow your budget. It’s a balancing act for sure but it can...Read More

10 Marketing Tools You Need Now & in the Future There is an old saying that there is no good workman without good tools. That holds true in the case of digital...Read More

Call To Action (CTA) buttons are kind of like the marriage proposal: the success or failure of everything you do (or don’t do) leading up to that point hinges on...Read More

Join me for my Webinar on August 16th at 4pm EST. As entrepreneurs and members of dynamic organizations, we often build the airplane as we fly. But just as a...Read More

We’re operating in a challenging marketplace with forces to contend with including “Goliath” (your deep pocket competitor), your local competitor, the economy, and your own employees!  Are you prepared to...Read More