Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …
I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners. While just about every attendee recognized the importance of including Social Media in their marketing outreach, everyone was trying to figure out how to …
By, Andrea Pirrotti
I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then start sprinting again from 8:00-10:00. By 10 – I’m done. I turn on the Food …
Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close
rate and overall deal value. Now, how do you get your share?
If …
By, Andrea Pirrotti
“Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami. This guy was a scholar, CEO of a financial services co., and an all-around interesting person. To be clear, …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
By, Andrea Pirrotti
The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on because understanding the difference will transform your sales process.
