I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners. While just about every attendee recognized the importance of including Social Media in their marketing outreach, everyone was trying to figure out how to …
By, Andrea Pirrotti
I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then start sprinting again from 8:00-10:00. By 10 – I’m done. I turn on the Food …
By, Andrea Pirrotti
I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …
Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close
rate and overall deal value. Now, how do you get your share?
If …
By, Andrea Pirrotti . If you engage with me you’ll know that one of my favorite sayings is, “Entrepreneurs build the plane as they fly”. We simply don’t have the luxury to “wait” until the product, service, the initiative is perfect. So often “showing up” …
By, Andrea Pirrotti
Chances are – if you have a small business question or need – there is a resource to help you. Many resources are free (great deal!) and cheap. The challenge is, choosing the wrong resource will cost you a lot more than …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …
I had two separate client meetings on Tuesday. Our clients were different from an “industry” and “size” standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes …