Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …
By, Andrea Pirrotti
I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
By, Andrea Pirrotti
My mother loves to tell me stories about the early stages of dating my father. About three weeks into their courting my father took my mother to a business function. There she was, a young woman engaging with her new man in …
By, Andrea Pirrotti
The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on because understanding the difference will transform your sales process.
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …
I had two separate client meetings on Tuesday. Our clients were different from an “industry” and “size” standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes …