Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road tires and engine, rumbles down the road alerting anyone within blocks of its arrival. The …
Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …