Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road tires and engine, rumbles down the road alerting anyone within blocks of its arrival. The …
Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …
By, Andrea Pirrotti
I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …
Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close
rate and overall deal value. Now, how do you get your share?
If …
Going to the dentist isn’t fun – especially for a kid. That’s why we go to a place that specializes in treating kids. I’m sure you can anticipate where I’m going with this. Our most recent experience was terrible (not kid friendly). The hygienist ridiculed …
By, Andrea Pirrotti
“Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami. This guy was a scholar, CEO of a financial services co., and an all-around interesting person. To be clear, …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
By, Andrea Pirrotti
My mother loves to tell me stories about the early stages of dating my father. About three weeks into their courting my father took my mother to a business function. There she was, a young woman engaging with her new man in …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
