Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close
rate and overall deal value. Now, how do you get your share?
If …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you?
Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment the other day. While waiting in line to check in with the receptionist I noticed …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …