I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners. While just about every attendee recognized the importance of including Social Media in their marketing outreach, everyone was trying to figure out how to …
By, Andrea Pirrotti
I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then start sprinting again from 8:00-10:00. By 10 – I’m done. I turn on the Food …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you?
Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment the other day. While waiting in line to check in with the receptionist I noticed …
Brand building is a big deal. Forbes’ “Why Brand Building Is Important” puts it this way: “Brands do better in tough times compared to unbranded products. Brands outlive product cycles … No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with …
David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads. Check out his take on the importance of Making the First Impression.
Digital marketing professionals know full-well that today’s consumers won’t give you a second chance to make that all-important …
As a new start-up, having a budget, any kind of budget for that matter, is a plus. Stretching that budget is second nature for you which is why you wear so many hats. However, it doesn’t mean you have to skimp out on marketing. In …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …
I had two separate client meetings on Tuesday. Our clients were different from an “industry” and “size” standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes …