Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …
Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close
rate and overall deal value. Now, how do you get your share?
If …
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …