Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road tires and engine, rumbles down the road alerting anyone within blocks of its arrival. The …
Some people “get it” when it comes to the role brand plays in a business. But it’s rare. We start with “people” because “people” play such an important role in the articulation of the brand. In most companies, it seems, the person who is looking …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …
I had two separate client meetings on Tuesday. Our clients were different from an “industry” and “size” standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes …