Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road tires and engine, rumbles down the road alerting anyone within blocks of its arrival. The …
Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch.
We can’t address elevator pitch without addressing brand. We define brand as the unique bundle of
promises (uBOP) that your company delivers to prospects and customers …