By, Andrea Pirrotti
I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …
By, Andrea Pirrotti
“Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami. This guy was a scholar, CEO of a financial services co., and an all-around interesting person. To be clear, …
By, Andrea Pirrotti
The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on because understanding the difference will transform your sales process.