![](http://www.pirrottimarketing.com/wp-content/uploads/2018/08/never-negotiat-from-a-position-of-weakness-10.png)
By, Andrea Pirrotti
I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …