By, Andrea Pirrotti
My husband often has wonderful pearls of wisdom – some of which are really too good not to share. Every time I take on a daunting initiative he reminds me to “eat the chocolate elephant one bite at a time”. I think …
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you?
Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment the other day. While waiting in line to check in with the receptionist I noticed …
David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads. Check out his take on the importance of Making the First Impression.
Digital marketing professionals know full-well that today’s consumers won’t give you a second chance to make that all-important …
As a new start-up, having a budget, any kind of budget for that matter, is a plus. Stretching that budget is second nature for you which is why you wear so many hats. However, it doesn’t mean you have to skimp out on marketing. In …
You want to generate as many high-quality leads online as possible in 2017. However, you don’t want to blow your budget. It’s a balancing act for sure but it can be done. You can hit the ground running by using several simple but extremely effective …
Call To Action (CTA) buttons are kind of like the marriage proposal: the success or failure of everything you do (or don’t do) leading up to that point hinges on the critical moment when the answer is either “yes” or “no”. All of the online …
Join me for my Webinar on August 16th at 4pm EST.
As entrepreneurs and members of dynamic organizations, we often build the airplane as we fly. But just as a jet pilot can’t take off until he or she has mapped out the flight plan; …
We’re operating in a challenging marketplace with forces to contend with including “Goliath” (your deep pocket competitor), your local competitor, the economy, and your own employees! Are you prepared to take on the bullies?
Competing against Goliath: New and small companies compete against Goliath. It …