10 Marketing Tools You Need Now & in the Future
There is an old saying that there is no good workman without good tools. That holds true in the case of digital marketing. Because this form of marketing is multi-channeled and multi-layered, it is imperative that digital marketers use the right marketing tools to get the job done now and in the future.
Here, then, is a collection of some of the most useful tools available for digital marketers today.
Marketing Tools from Google
Google My Business: For free advertising, it is hard to beat Google My Business. This handy tool enables your business to show up in local searches without having to pay for the privilege. Hubspot offers a quick tutorial to help you get set up and running with the tool.
Google Page Speed Tool: Slow loading web pages make your visitors leave your website in droves. If you want to be sure your website pages are loading quickly, use the Google Page Speed Tool to get your answer.
Google Analytics: Google Analytics provide insight into the behaviors of the visitors on your website. With Google Analytics, you can quickly see what content is working, and what content needs to be tweaked or pulled altogether. Google Analytics takes the guesswork out of content creation because you can easily track what pieces of content pack the most punch with your target audience.
Google AdWords Keyword Planner: Just as it sounds, Google AdWords Keyword Planner is designed to help you optimize your Google AdWords keywords for PPC campaigns. The great thing about it, however, is that you can use this tool for content creation ideas as well. It is not just for PPC, but can also help you identify important keywords for your content.
Google Trends: Much like the Adwords Planner, Google Trends helps you pinpoint smarter keyword choices. You can quickly identify trending news and content, and even test two variations of one of your keywords to see which is trending more.
Other Great Marketing Tools:
Of course, there are many marketing tools that come from sources other than Google. Here are a few favorites among digital marketers:
BuzzSumo: BuzzSumo allows you to research the content your target audience really wants. You enter a keyword or a backlink, and BuzzSumo gives you a detailed report on how content on that topic has fared in the past. It is also a wonderful resource for finding influencers in your field.
Mention: When you want to know what people are saying about your brand, your industry, and even your competitors, Mention gives you the skinny. Since part of your digital strategy should be social media marketing, this tool helps you stay in the social media loop and never miss a conversation with a potential client.
Buffer: Speaking of social media marketing, Buffer allows you to handle all your social media updates from one centralized platform. It is a great time saver for social media marketers.
MailChimp: Every digital marketing strategy requires great email marketing campaigns. MailChimp is one of the most popular email marketing tools because it is easy to use and even has a fairly generous free plan option.
Canva: Simply put, Canva makes you look good. With this free tool, you can create beautiful graphics for your content using templates and stock images to make something that truly stands out. The best part is that you do not even have to have any design experience to use it.
These basic marketing tools will get you started down the right path toward digital marketing success. There are, of course, many other tools that digital marketers can use to good effect. A good digital marketing agency can help you find the right tools for your marketing strategies.
Would you like to know how your campaigns are working now and what tools can be used to make them even better? Request an assessment today (Reference Be Smart About) to start the conversation about what our digital marketing specialists can do for you.