By, Andrea Pirrotti
Chances are – if you have a small business question or need – there is a resource to help you. Many resources are free (great deal!) and cheap. The challenge is, choosing the wrong resource will cost you a lot more than …
By, Andrea Pirrotti
The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on because understanding the difference will transform your sales process.
By, Andrea Pirrotti
My husband often has wonderful pearls of wisdom – some of which are really too good not to share. Every time I take on a daunting initiative he reminds me to “eat the chocolate elephant one bite at a time”. I think …
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you?
Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment the other day. While waiting in line to check in with the receptionist I noticed …
David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads. Check out his take on the importance of Making the First Impression.
Digital marketing professionals know full-well that today’s consumers won’t give you a second chance to make that all-important …
We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat, we chose a good-looking diner on a side road that we had never been to before. It was a standalone …