I had two separate client meetings on Tuesday. Our clients were different from an “industry” and “size” standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes …
By, Andrea Pirrotti
My husband often has wonderful pearls of wisdom – some of which are really too good not to share. Every time I take on a daunting initiative he reminds me to “eat the chocolate elephant one bite at a time”. I think …
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you?
Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment the other day. While waiting in line to check in with the receptionist I noticed …
Brand building is a big deal. Forbes’ “Why Brand Building Is Important” puts it this way: “Brands do better in tough times compared to unbranded products. Brands outlive product cycles … No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with …
David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads. Check out his take on the importance of Making the First Impression.
Digital marketing professionals know full-well that today’s consumers won’t give you a second chance to make that all-important …
As a new start-up, having a budget, any kind of budget for that matter, is a plus. Stretching that budget is second nature for you which is why you wear so many hats. However, it doesn’t mean you have to skimp out on marketing. In …
You want to generate as many high-quality leads online as possible in 2017. However, you don’t want to blow your budget. It’s a balancing act for sure but it can be done. You can hit the ground running by using several simple but extremely effective …
10 Marketing Tools You Need Now & in the Future
There is an old saying that there is no good workman without good tools. That holds true in the case of digital marketing. Because this form of marketing is multi-channeled and multi-layered, it is imperative …
Call To Action (CTA) buttons are kind of like the marriage proposal: the success or failure of everything you do (or don’t do) leading up to that point hinges on the critical moment when the answer is either “yes” or “no”. All of the online …
Join me for my Webinar on August 16th at 4pm EST.
As entrepreneurs and members of dynamic organizations, we often build the airplane as we fly. But just as a jet pilot can’t take off until he or she has mapped out the flight plan; …