Winning against a “bully”
We’re operating in a challenging marketplace with forces to contend with including “Goliath” (your deep pocket competitor), your local competitor, the economy, and your own employees! Are you prepared to...Read More
Webinar: Build your Marketing Strategy
Join me for my Webinar on August 16th at 4pm EST. As entrepreneurs and members of dynamic organizations, we often build the airplane as we fly. But just as a...Read More
6 Tips to Help You Create Effective CTA Buttons
Call To Action (CTA) buttons are kind of like the marriage proposal: the success or failure of everything you do (or don’t do) leading up to that point hinges on...Read More
10 Marketing Tools You Need Now & in the Future
10 Marketing Tools You Need Now & in the Future There is an old saying that there is no good workman without good tools. That holds true in the case of digital...Read More
10 Techniques to Get Leads Online in 2017
You want to generate as many high-quality leads online as possible in 2017. However, you don’t want to blow your budget. It’s a balancing act for sure but it can...Read More
Digital marketing for start ups: Get the spark you need
As a new start-up, having a budget, any kind of budget for that matter, is a plus. Stretching that budget is second nature for you which is why you wear so...Read More
Digital Marketing, Technology and Marketing Making the First Right Impression
David Carpenter is our resident Smart Person on acquiring new customers and generating qualified leads. Check out his take on the importance of Making the First Impression. Digital marketing professionals know...Read More
Grow your Brand with Content Marketing Tools and Strategies
Brand building is a big deal. Forbes’ “Why Brand Building Is Important” puts it this way: “Brands do better in tough times compared to unbranded products. Brands outlive product cycles … No...Read More
Your extended salesforce. We all have one.
We all have extended sales forces (friends, neighbors, partners, vendors, customers). How is your extended salesforce representing you? Friend? Foe? Neutral? Real Life Example #1: I had a Dr. appointment...Read More
Eating a chocolate elephant (Sales)
By, Andrea Pirrotti My husband often has wonderful pearls of wisdom – some of which are really too good not to share. Every time I take on a daunting initiative...Read More
Make a human connection @ Hello.
Ah, the receptionist! The gatekeeper to all. This is the person who answers, screens and forwards calls and engages with customers. When I put my “sales hat” on, I know that reception is typically the first “live” touchpoint in the sales cycle. Read More
6 Steps to build a powerful marketing budget.
Creating a marketing budget? Consider these 6 steps. Do you wonder how much money you should allocate to marketing? I get this question all the time. Typically, the business owner...Read More
Winning against Goliath. Here’s how.
“WeWork, Walmart, Starbucks, “Goliath” is entering my market”, laments the local store owner. “Plus, they are giving away free stuff, and undercutting my price. Now what”. We’ve all heard this thread at one time or another. Sometimes we hear the story on news aboutRead More
Value: “too expensive” (vs) “I can’t afford it”
By, Andrea Pirrotti The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on...Read More
Business Tools We Like: UserTesting (UserTesting.com)
By, Andrea Pirrotti Chances are – if you have a small business question or need – there is a resource to help you. Many resources are free (great deal!) and...Read More
Success = Nailing the basics.
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the...Read More
Assume the sale (increase sales conversion)
By, Andrea Pirrotti My mother loves to tell me stories about the early stages of dating my father. About three weeks into their courting my father took my mother to...Read More
Investing in customers…pays.
A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was...Read More
By, Andrea Pirrotti . If you engage with me you’ll know that one of my favorite sayings is, “Entrepreneurs build the plane as they fly”. We simply don’t have the luxury...Read More
Creating on-demand. The power of Lucky Charms (cereal).
Creating, on demand. What inspires you? Our son is a gifted writer. He enjoys writing. At the same time, he puts a great deal of pressure on himself to...Read More
Create a Killer Job Description
Some people “get it” when it comes to the role brand plays in a business. But it’s rare. We start with “people” because “people” play such an important role in...Read More
Shhhh…. Listen (& a little more to increase sales)
By, Andrea Pirrotti “Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami. This guy was a...Read More
Terrible customer experiences…gone right.
Going to the dentist isn’t fun – especially for a kid. That’s why we go to a place that specializes in treating kids. I’m sure you can anticipate where I’m...Read More
Get Referrals: 5 Easy Steps
Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a...Read More
So many numbers. Here’s the marketing KPIs we look at.
By, Andrea Pirrotti I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion...Read More
2:00am (Are you embracing the rhythm of your brain?)
By, Andrea Pirrotti I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then...Read More
Social Media: Content
I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners. While just about every attendee recognized the importance of including Social...Read More
Create your Elevator Pitch. Your Roadmap.
Give me 10 minutes to read this post and you will have your roadmap to build your elevator pitch. We can’t address elevator pitch without addressing brand. We define brand...Read More
Are you in a price death spiral
I spoke at a conference and was asked to address the role of “price” in the sales cycle. There was much debate as to the state of the market, but for me, the state of the market did not impact my position. Read More
Yin and Yang and teams
Touch the Kevlar paint on the Jeep and you’ll scratch your hands. The glass-like appearance of the Tesla paint invites you to caress the car. The jeep with its off-road...Read More