A while back I was shopping at a well-known store. This chain has thousands of locations across the globe. They have a branded card and at the time I was a card older. I purchased a lot of stuff as a card holder. I even …
By, Andrea Pirrotti
My mother loves to tell me stories about the early stages of dating my father. About three weeks into their courting my father took my mother to a business function. There she was, a young woman engaging with her new man in …
I had a client who had retail type locations across the globe. Every time we launched a new location we would drop ship a “toolkit” of sorts that included the basic activities required for launch — from a sales and marketing standpoint. We created a …
By, Andrea Pirrotti
Chances are – if you have a small business question or need – there is a resource to help you. Many resources are free (great deal!) and cheap. The challenge is, choosing the wrong resource will cost you a lot more than …
By, Andrea Pirrotti
The Pagani, a $2,500,000 car. Do I think the Pagani is expensive? No. Can I afford it? Alas, no. What’s the difference you ask? Well, read on because understanding the difference will transform your sales process.
By, Andrea Pirrotti
My husband often has wonderful pearls of wisdom – some of which are really too good not to share. Every time I take on a daunting initiative he reminds me to “eat the chocolate elephant one bite at a time”. I think …